La Gran Verbena

La Gran Verbena is a Mallorca event promoter that stages a recurring open-air "verbena" party series across the island — big daytime-into-night parties with hours of live music and DJs on multiple stages, street food and a festival crowd. Rather than a fixed venue, it roves: editions land at Son Fusteret in Palma (the marquee "La Última del Verano" and "La Primera del Verano" nights) and at open-air recintos in Alcúdia. Its flagship close-of-summer party, La Última del Verano, packs Son Fusteret with a main verbena stage plus the Sarao commercial/DJ stage and more than nine hours of live music. Tickets are sold through Ticketib and Entradium; some editions run free entry, others start around 5 €. Follow @lagranverbena_mallorca for line-ups, dates and venues.